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Email transition · A partnership proposal

We take over your email. Your customers keep theirs.

Openwave moves every Astound email customer to Wavemail. Same address, no downtime, two months free, then a low-cost plan to keep it. Astound stops carrying the cost of email, and we run it from then on.

wavemail.app · aonghas@astound.com
Wavemail webmail
Together
Astound+Wavemail
A
aonghas@astound.com
now on Wavemail · same address
300M+
Mailboxes
Running on Openwave platforms
99.999%
Uptime
Email Mx, the platform behind Wavemail
Zero
Breaches
In more than 25 years
5B+
Messages a day
Across our platforms
Who we are

We have run email for the world's biggest operators for 25 years

Openwave builds and runs email for telcos, ISPs and cable companies across Europe, North America and Japan. Hundreds of millions of people use email that runs on our platforms every day, most without ever knowing our name.

Platform

Email Mx

The carrier-grade mail platform Wavemail runs on, trusted by telcos to handle billions of messages a day.

Security

RazorGate

Filters spam, phishing and malware at the network edge, so threats are stopped long before they reach an inbox.

Intelligence

AI Suite

Smart replies, summaries, translation and scam alerts built into the inbox, helping customers get more from their email.

The service

Wavemail

A modern home for customers whose provider is moving on from email. Same address, new inbox, and real people to talk to whenever support is needed.

TIM, Altice, Bell, Charter Spectrum, BT, Fastweb, NTT Docomo, Proximus, Vodafone, Telia, SoftBank, Poste Italiane, InfoCert, KDDI
Tier 1 operators across Europe, North America and Japan, several in partnership for 15 years or more.
Market overview

A shift we see across many CSPs

For many communications providers, email has become harder to justify: ageing platforms, rising security expectations and little direct return. Yet for customers, their address is still how banks, doctors and family reach them, so any change needs care to protect the trust they place in the broadband brand.

~$2

per user, per year

What it typically costs to keep an old email service running and supported in house.

68%

would reconsider their provider

Long-time customers who say losing their email address would make them think about leaving.

−12 pts

typical NPS swing

When a service change is handled badly. The damage rarely stays within email.

These figures are industry averages. During planning we check them against Astound's own numbers.

How it works

Three simple steps, and we do the work

Astound stops running email. Your customers keep their address, their old messages and a familiar way of working. Openwave pays for everything, looks after the customers from then on, and shares the revenue with Astound in the early years.

AstoundOpenwave
1
Together

We agree the plan together

Openwave takes on the Astound email customers. We sit down with your team and agree who moves when, and what we tell them.

2
Openwave

We move everyone quietly

Emails, folders, contacts and passwords copy across in the background. Email keeps working the whole time. Customers do nothing.

Wavemail3
Openwave

We look after them from then on

Two months free, then a small subscription paid to Wavemail. Support, billing and security are our job from day one.

Astoundaonghas@astound.com
→

Customers see the Wavemail name but keep their @astound.com address. Nothing they rely on breaks, and Astound is never the brand that "switched email off".

What Wavemail is

Email that feels familiar from the first click

Wavemail was made for exactly this: giving people a modern home for the email address they already have. Webmail on the desktop, a dedicated mobile app, protection switched on by default, and real people to talk to whenever support is needed. Try it yourself below.

wavemail.app/astound
9:41
AstoundwithWavemail
Your Astound email, now on Wavemail

Same username and password. Everything is where you left it.

aonghas@astound.com
Enter your password
Sign in
Use Face ID
Forgot your password?
Need help signing in?
Same address, same historyOld emails, folders and contacts all come across.
Desktop and phoneClean webmail plus an app for iPhone and Android.
Safe by defaultSpam, viruses and phishing are blocked before they reach the inbox.
Helpful AI, optionalQuick replies, summaries and translation when people want them.
Real people to helpLive chat inside the inbox and a phone line.
No advertising, everUsers are the customer, not the product.
What your customers see

From their side, it is four small moments

This is the whole change as a Astound customer lives it. No downtime, no new address, no settings to change. Most people simply notice that email looks a bit nicer one day.

Weeks before

A friendly heads-up from Astound

An email and a note in the Astound portal say email is moving to a partner, the address stays the same, and there is nothing to do.

They see: "Your Astound email is getting an upgrade. Your address stays the same."
Moving day

A seamless switch

Email keeps arriving. Phones, tablets and Outlook keep working without any change. The move runs in the background.

They see: nothing. Mail still comes in and goes out as normal.
Next login

A familiar sign-in, a fresher inbox

Webmail now opens at Wavemail. Same username and password. All old emails, folders and contacts are there.

They see: "Your Astound email, now on Wavemail. Sign in as usual."
Two months later

A simple choice

After a free trial, a short message asks them to pick a plan from $2 a month. Wavemail handles the payment and any questions.

They see: "Your free trial ends soon. Keep your email for $2 a month."
Every one of these moments is scripted with Astound in advance. You see and approve every word before it's sent to a customer.
How we charge the users

Two simple plans, and two months free for every Astound customer

Wavemail bills customers directly. Nothing is charged until the free trial ends, no card is needed to start, and there are no contracts or hidden fees. The prices below are an example. We will work with Astound to set the right price for your region and your customers before anything goes live.

Standard Example price

Keep your email

$2 / month
or $20 / year
  • Keep your existing @astound.com address
  • 1 GB mailbox storage
  • iOS and Android apps
  • Spam, virus and phishing protection
  • Phone and chat support
Premium Example price

Everything Wavemail offers

$6 / month
or $50 / year
  • Everything in Standard
  • 5 GB mailbox + 100 GB file storage
  • AI replies, summaries and translation
  • Send very large attachments
  • Priority support
2months free, for everyone

Every Astound customer who moves gets two months of Premium free. People who do not subscribe get several reminders, and their email is kept safe for a while in case they come back.

Prices shown are an example, not a proposal. Wavemail pricing varies by country. We will look at Astound's market, your customers and what similar services cost locally, and agree the plans and prices together before a single customer sees them.
How the trial works for a customer
Day 0
Trial starts on its ownAccount moves to Wavemail with everything switched on. Nothing to pay, nothing to type in.
Day 30 and 50
Two gentle remindersA halfway note and an "ends soon" note. Signing up takes two minutes. Cancel any time.
After the trial
Keep going, or a gentle goodbyeSubscribers carry on as normal. Others have their mailbox paused, with their email kept before anything is deleted.
What it means for Astound

We pay up front, then share the revenue with you

In plain terms: Astound never pays anything. Openwave covers the cost of the move, and once the service is earning, Astound gets half of the revenue for two years. If you would rather have a one-off payment instead, we can do that too.

Months 1–12
Openwave pays for everythingThe move, the free trial and the set-up costs are all on us.
Months 13–36
Astound gets 50% of the revenueHalf of what customers pay, after card fees and taxes, goes to Astound for two years. Openwave runs the service.
Month 37 onward
Openwave keeps 100%We carry on running, supporting and improving the service as Wavemail.
Openwave invests
50% Astound
50% Openwave
100% Openwave
What these numbers assume
Free trial
2 months
Customers use Wavemail free before their first bill.
Churn
2% a year
A small share cancel each year, which we build into the forecast.
Price change
+$0.50 a year
A modest yearly price rise, always agreed with Astound first.
Billing
Monthly
Customers pay Wavemail each month and can cancel any time.
How we migrate the users

No downtime, no rush, and we can undo any step

This is the same process we have used for operators with millions of mailboxes. Email keeps flowing the whole time while we copy mailboxes across in the background. If anything looks wrong at any point, we pause or go back in minutes.

Example timeline About 28 weeks
1
Plan it together
3 wks
2
Build and test
5 wks
3
Copy account details
1 wk
4
Connect the two systems
4 wks
5
Try it with a small group
2 wks
6
Move everyone, in batches
13 wks
Step 1

We take the front door

WebPhone appsOutlook→ via Wavemail

One small change to how email is routed. Everything still goes to Astound's systems, so customers notice nothing.

Step 2

We move a little at a time

Wavemail starts handling email while the old system stays live: first 10% of customers, then 25%, 50%, 100%. We can step back at any point.

Step 3

We switch off the old system

Once every mailbox is confirmed on Wavemail, the old system is retired. Only then, and only with Astound's go-ahead.

What stays the same for a Astound customer

  • Their @astound.com email address
  • Their username and password
  • Old emails, folders and rules
  • Contacts and calendar
  • Settings on phones, tablets and Outlook

What gets better

  • A faster, cleaner webmail with instant search
  • Better spam and phishing protection, switched on by default
  • A dedicated mobile app for iPhone and Android
  • Optional AI help in the inbox
  • Real people on chat and phone, from day one
Customers never have to do anything. People using Outlook or a phone app notice no change at all. We watch the move hour by hour, and it stops itself if errors rise.
Hand in hand

Every step is a joint decision

They are your customers. Nothing is written, scheduled or sent without Astound's approval, and either team can pause things at any time. We look at the numbers together every week.

Astound
Astound brings

What you know about your customers, the Astound tone of voice, and the final say on everything that goes out.

Wavemail
Wavemail brings

Experience from past moves, wording that has worked before, and the people to build, send and measure it.

01

Plan the order

We group customers into batches. Astound decides who is notified first.

02

Agree the message

We draft every email and notice. Nothing is sent without Astound approval.

03

Set the dates

We build the schedule together. Astound signs off each batch.

04

Move in batches

Both teams track progress live, and either side can pause at any time.

05

Review and refine

After each batch we review the results and agree any changes together.

How we communicate to the users

We tell your customers in your voice first, then in ours

Ten short messages over about three months, by email, text and the Astound portal. The first come from Astound, so the change feels expected and trusted. Next, Astound and Wavemail send them together. Once the customer has moved, Wavemail takes over. We write every message, and Astound approves everything sent before the move.

Phase 1 · Astound-branded
From Astound
  • 01Your Astound email service is movingWeek 1
  • 02What stays the sameWeek 3
Phase 2 · Co-branded
From Astound with Wavemail
  • 03Meet Wavemail, your new webmailWeek 5
  • 04Mobile app and AI featuresWeek 7
  • 05Your migration date is confirmedWeek 9
  • 06Tomorrow is the dayT−1 day
Phase 3 · Wavemail-branded
From Wavemail for Astound
  • 07Welcome, your free trial has startedDay 0
  • 08Your guided tourDay 7
  • 09Halfway through your trialDay 30
  • 10Your free trial ends soonDay 50
AstoundMessage 1 · Announcement
From AstoundTo Aonghas

Good news, your Astound email is getting an upgrade

Hi Aonghas, you've enjoyed your Astound email for years, and it isn't going anywhere. To keep it running beautifully, we're moving it to our trusted partner, Wavemail.

  • Your email address stays exactly the same
  • A fresh, modern webmail and mobile app
  • Nothing for you to do right now

This happens over the coming weeks, and we'll be with you every step of the way.

Your Astound team
WavemailMessage 7 · Welcome
From WavemailTo Aonghas

Welcome, your email just got an upgrade

Hi Aonghas, your Astound email now runs on Wavemail. Same address, same messages, with a cleaner, faster experience, and two months of Premium on us.

  • Your address is unchanged
  • Apps: search "Wavemail" in the App Store or Google Play
  • Sign in with your usual username and password
Open my inbox →
The Wavemail team
Astound and Wavemail logos side by side, warm and plain language
Pictures of the new webmail and app in every email
Ready-to-send emails, timed to each user’s migration
Who handles support, and when

Your call centre is never left holding email questions

From the day a customer moves, every email question is ours to answer. Broadband, engineer visits, the Astound bill and the Astound account stay with you, as they do today.

Before the move

Astound answers, we get your team ready

Nothing has changed for the customer yet, so calls come to you as usual. We write the scripts and brief your agents on what is coming.

Astound
During the move

Email calls come straight to us

We work with you to route email questions directly to our team. For general questions about the move, your agents get simple scripts from us, so every customer gets a clear, consistent answer.

Astound + Wavemail
From the day they move

Email support is all ours

The direct route stays in place for an agreed period, and every email support question is handled by us. Off your team's plate for good.

Wavemail
Wavemail
Wavemail SupportOnline · replies in about 2 min
Hi, I can't see my email on my new phone.
Priya · WavemailNo problem, Aonghas. Let's get you set up. Are you on iPhone or Android?
iPhone
Priya · WavemailGreat. I've just sent a setup link to your phone. Tap it and your inbox will appear in under a minute.
That worked, thank you!
Type a message…
What we recommend

Add an option to your phone menu that sends email questions to us

One extra choice on your existing phone menu, and email queries reach our support team directly instead of queueing for your agents. We also give your team a transfer line for any call that has already been answered.

Stays with Astound

Broadband, outages, engineer visits, the Astound bill and anything about the Astound account.

Ours from the day they move

Logging in, setup on phones and computers, missing mail, spam, and the Wavemail subscription and billing.

Your team never has to become email experts. We provide the scripts during the move and take the calls after it, so your agents only ever handle what they already know.
Live chat in the inbox, human agents
Dedicated phone line, 12 hours a day, 7 days a week
Regular support reports shared with Astound throughout the transition
Proven at telco scale

Trusted to run mission-critical email

“

Working with Openwave gives us confidence that we are guaranteeing our leadership and customers zero outages or downtime, even under heavy loads.

HT
Hiroki Tsuji
Senior Manager
NTT Docomo
“

We trust Openwave. Choose Email Mx if you want to give your subscribers an excellent experience while avoiding surprises and headaches. Openwave listens and responds to our input for platform roadmap updates.

SN
Seddha Neou
Email Product Manager
Proximus
Ronaldo, Sales Director
Your contact at Openwave

Let's talk it through

Ronaldo · Sales Director

Happy to walk the Astound team through how it works, put real numbers against your customer base, and agree what a first planning session looks like.